End-of-social or end-of-the-beginning-of-social?

I think Roger McNamee seems to be confused between what is the “end-of-the-beginning-of-social” with the “end-of-social”. Yes, we may not need any new social networks today but who said social was only about social networks? When Tim Berners-Lee, the creator of the web, was asked why he created it; he said – “The web is more a social creation than a technical one. I designed it for a social effect — to help people work together — and not as a technical toy.

So, you see, social is the super-glue of the internet and it’s not going away!

We are simply moving to a new phase of social maturity where we may not need new social networks but we'd be spending years…maybe decades redefining all our business processes (and society and governments...pretty much everything) to make them more social (more transparent...more accountable...more fun and more human) - that's social for you.

Ironically, Roger was the guy who asked Zuckergerb not to sell FB to Google when Google offerred around a billion dollars for FB in 2006. I don't want to conjure up a conspiracy theory here but is Roger afraid of his investments in FB now that G+ is getting traction? Maybe he doesn't want too many players in social business!!

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