Great, so you’ll send us actionable (web/social) insights every week?

Well, if you have been living under a rock, every piece of web/social analytics that we show you will look like an actionable insight. “Delivering insights” is really really contextual folks!! I’ve been seriously thinking of a new name for our “insights delivery services” (suggestions?).

Also, if by looking at a web/social analytics report, you get a feeling that you are in control of things and that no immediate actions are required – then congratulations – you’ve been doing a great job!! Of course, it doesn’t mean you don’t need analytics anymore. One part of any analytics service is similar to an insurance (that helps you avoid/deal with surprises), it’s not always meant to deliver insights; especially if you’ve been doing analytics for a while and have taken strategic actions to fix things. In fact, if after 2 years of web/social analytics, you are still seeing huge “insights” in every report, then something’s wrong somewhere. Perhaps your “insights delivery provider” is playing tricks with you; you know, like Microsoft removing 25% features before a windows release only to add them back in the next release!!

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