3 Pillars of Digital Business!!


Depending on where you are coming from, this may be so obvious to you that you’d wonder why anybody bothered writing it down; but it doesn’t hurt, does it? I think at least the notes (yellow) will be useful; notes are either sub-topics or references to what I believe are key resources for the topics. 

More traditional concepts such as marketing, positioning, pricing etc. apply everywhere, so, I’ve not mentioned them here. These pillars are more specific to digital business (though any interactive B2C business can benefit from these ideas). Hope it helps!!



Note on Analytics strategy:
A lot of people seem to believe that analytics is only good for micro optimization. I don’t think anybody doubts the importance of starting with a good design/model and using best practices where possible but claiming that analytics only produces micro-optimization ignores the impact that digital media has brought to our lives. The micro-optimization theory was maybe true 20 years back but since the customer lifecycle in digital/interactive media is exaggerated, the same amount of analytical insights that used to produce micro-optimization can now produce macro-optimization!!




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