Deliver insights or Automate insights?

Those are two largely independent pursuits btw! If you want to deliver social insights by capturing social mentions from web and transforming/integrating the captured data with data from other systems, it can be done even without having a hi-fi technology infrastructure in place. In fact, we are so early in the social intelligence delivery game that justifying technology investments for "ERPing of social intelligence" is still a wishful dream; at least for those who want to use a generic off-the-shelf product in that space. We don't even have a decent social CRM product yet!! A better approach (at least for now) is to start small and then build custom technology solutions while leveraging stable off-the-shelf products from market.

Here's our vision for social intelligence program:

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