Content is not King



Here’s the problem with great content – I can’t find it!!

Really, the content that gets my attention is the one that’s good at gaming the system. If it can’t make its way to the top 5 search results on Google, well, I wouldn’t even know it existed. Even the links I get from my social connections are actually the ones that are somehow gaming the system.

Looking at it from a slightly different point of view - what exactly is a great content anyway? It’s all subjective. If I read some decent stuff and never get a chance to see something better on the same topic, I would never know that better content existed somewhere. Below are a few more points to prove that you can’t compete on the quality of your content alone: