Social Business Strategy coming of Age

Here's an amazing graphic that gives a holistic view of Social Business Strategy:

"The key to this framework is to understand that the process between SCRM and E2.0 is never ending and that they both integrate into one another.  The feedback and the knowledge that is obtained from SCRM is then fed back into the Enterprise to be acted upon.  Once action is taken the customers once again provide feedback and so the process continues.  This never ending sharing of information and customer empowerment is what is referred to as the experience continuum."

Source - Jacob Moran

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