How to improve your blog's search rank

3 take-aways from this chart - for improving search rank of your page:

1. A large number of links to your page increases its search ranking (22.33% – Link popularity of the specific page). So, get as many back-links as possible. Diversity helps too.

2. Anchor text of external links plays an extremely important role (20.26% – Anchor text of external links to the page) - Monitor the anchor texts of external links.

3. Trust/Authority of the host domain is the most important factor (23.87%). For regular bloggers, the take-away here is probably this - having a blog on blogger or wordpress is more SEO freindly than having a blog on some lesser known site such as blogadda. So, if your blogging somewhere else, consider exporting your blog to blogger or wordpress.

Here's a list of top 5 ranking factors {source - survey conducted in 2009}:

  1. Keyword Focused Anchor Text from External Links

    73% very high importance
  2. External Link Popularity (quantity/quality of external links)

    71% very high importance
  3. Diversity of Link Sources (links from many unique root domains)

    67% very high importance
  4. Keyword Use Anywhere in the Title Tag

    66% very high importance
  5. Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)

    66% very high importance

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