Multivariate Testing and Blue Elephants

Here's how wikipedia describes Multivariate Testing:

"Multivariate testing is usually employed in order to ascertain which content or creative variation produces the best improvement in the defined goals of a website, whether that be user registrations or successful completion of a checkout process (that is, conversion rate). Dramatic increases can be seen through testing different copy text, form layouts and even landing page images and background colours."

The RDE framework as described in the book "Selling Blue Elephants" by Howard Moskowitz is:

"RDE is a systematized solution-oriented business process of experimentation that designs, tests, and modifies alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can’t articulate the need, much less the solution!"

So you see the connection now!


After listening to what Malcolm Gladwell has to say about Howard Moskowitz in this video....I couldn't resist buying the book and neither would you!!

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