FEED09 - The 2009 Razorfish Digital Brand Experience Report

Chek out The Bottom Line on FEED09 website. FEED is a high profile digital brand experience report published by Razorfish every year. Some interesting findings of the report are:

  • 65% of consumers report that a digital brand experience has changed their opinion (either positively or negatively) about a brand or the products and services a brand offers.
  • 97%—a near-unanimous majority—report that a digital brand experience has influenced whether or not they then went on to purchase a product or service from a brand.
  • 64% of consumers have made a first purchase from a brand because of a digital experience such as a web site, microsite, mobile coupon, or email. No other medium has so impacted—or altered—the traditional marketing funnel this way.
If those numbers are anything to go by, man...digital marketing will rule the world!!

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